dimanche 2 février 2014

Email Marketing And Its Successes

By Abraham Joseph


Nearly everyone in the world's developed countries now has access to email, and that makes nearly everyone a candidate for email marketing. This is a tremendous opportunity for marketers to send a message about their product and get a one-on-one chance for a look at what they have to offer. Yes, much of the email marketing efforts officially are spam, or unsolicited and is thus technically illegal, it is still done quite normally and without care.



Every time you have a new customer, make it a point to tell that individual how often you will be emailing. That way, your customer will actually expect your e-mail. Giving a heads up will keep them from mistakenly marking your email messages as spam.

Nowadays, nobody truly has the time and the attention span to read a really lengthy email. Having said that, ensure that your messages are succinct and straight to the point. Your potential customers should know what your message is all about in the first few sentences. Insert a clear call to action in your email.

These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.

The number one rule in marketing is that people don't buy your product until they have been exposed to it 7 different times. An email campaign fueled by an auto responder gives him that chance on an automated basis.

The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.




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