Billboards and bus wraps alike have more than shown how various methods of marketing can help companies stand out. These methods, in my mind, have shown just how effective various ways of advertising can prove to be, as long as the right methods are set in place. The city of Gainesville seems to be the latest in a line of cities that are starting to incorporate more digital methods in this regard. If you are curious as to what exactly this means, consider the potential implementation of digital billboards.
The Gainesville Times posted an article that spoke about the potential inclusion of electronic billboards. Real estate representative Tim Hill offered more information on the matter, making it a point to say that every billboard - provided the idea goes through - would be able to showcase up to six advertisements, each being given ten seconds of exposure in rotation. While there were many points that were brought up in the article, one of the most prominent that I have seen was the potential of them becoming distractions.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
The Gainesville Times posted an article that spoke about the potential inclusion of electronic billboards. Real estate representative Tim Hill offered more information on the matter, making it a point to say that every billboard - provided the idea goes through - would be able to showcase up to six advertisements, each being given ten seconds of exposure in rotation. While there were many points that were brought up in the article, one of the most prominent that I have seen was the potential of them becoming distractions.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
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If you'd like to use bus wraps in order to get your advertising efforts across, contact JMR Graphics for more information.. Free reprint available from: Bus Wraps & Going Electronic In Gainesville.
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