lundi 2 novembre 2015

Tips To Use Facebook For Social Media Marketing

By Brian Hepburn


Are you scared of not knowing what to do when it comes to marketing on Facebook? This is a common problem faced by people who haven't learned about this form of campaign. Thankfully, this article simply and efficiently explains what it takes to create an effective campaign, so read on.

Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.

Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.

Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.

Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.

Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.

Don't be afraid to promote yourself. You often here that it's bad to hard sell your products on social media, and that is true. But that doesn't mean that you shouldn't celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It's a human touch that really makes a difference.

Be sure your posts are valuable. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.

Whether you're marketing clothing or seminars, nightclubs or landscaping services, Facebook can make or break you. When done right, a social media campaign can bring you huge profit gains. The knowledge you have after reading this article should help you find success thanks to a well thought out Facebook campaign.




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