mercredi 9 août 2017

How To Ensure Distribution Network Optimization

By Christopher Brown


When you start a company, you most likely have a plan to expand and open other branches in a few years. However, the possibility of this happening will depend on how well you work on your distribution network optimization. Every few months, you should evaluate how the supply chain is working to see if you can make it even more effective and efficient. Here are some pointers on how to do this.

To correct a situation you need to have identified what has gone wrong. This way, the mitigation measures you put in place will be effective. At this point, the best way to go this is to look at the market. You can take inventory of your products to see what is being sold and what is not. Additionally, you should look at the regions with low sales, and talk to the vendors and customers in each region, to see what they think is going wrong.

To increase your distribution rate, in most cases, you have two options. You can change your target market or vary the products. The option you choose will depend on the information gathered in the field. In some cases simply rebranding the products will produce the desired effect.

Sometimes, you will notice that a particular sales person is not meeting the company set goals. By looking at how they work you will be able to tell what the problem is. However, before you immediately terminate their contract try moving them to a different department. Ideally, you should rotate your sales representatives at least yearly.

Before you make any decisions about the products or the market, you need to consult with other stakeholders, and this should be done from the beginning. This way, the decisions made will not be biased and will have been well deliberated. The stakeholders you consult should include representatives from every department.

Professionals estimate that to come up with effective long term plans, the planning process should take at least four months. However, you will need to make some immediate changes to minimize your losses. What you could do is draft some short term fixes for the more pressing problems. From here, start making the changes in stages.

While coming up with your strategy, ensure you use the proper tools and software. This will speed up the process, and give you more accurate and reliable predictions. Additionally, you should consider getting some outside help. The person you hire should be experienced in handling this kind of situations and should be an unbiased contributor. To minimize your expenditure, you can use them to consult on the initial planning and then handle the implementation process yourselves.

Redesigning your distributions process will take up your time, and it will also require some money. The amount of money will depend on the particulars of your plan, but if your strategy is airtight, the invested funds will quickly be recovered. Ensure that the figures you present to the investors are all legitimate. Otherwise, this could further affect the company and cost you your job.




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