It goes without saying but out-of-home advertising can accomplish a number of different tasks in the long term. Perhaps it will direct people to a company in order for them to purchase its goods. Maybe it is more of an idea of promoting a movie up until its imminent release date. However, did you know that items like trailer wraps can be utilized in order to raise awareness for medical conditions? This was what Chris Baxter set out to accomplish and his story is an engaging one.
According to a report posted on AJC, Chris Baxter's wife, Virginia, was told that she had ovarian cancer following feelings of discomfort. After she was diagnosed, Virginia had to go about surgery and then chemotherapy after the fact. It goes without saying that this had an impact on the both of them but Baxter decided to educate others, whether they were male or female, on this serious condition. What surprised me, though, was the unique way in which he was able to spread the word to others.
More specifically, Baxter took it upon himself to utilize both his truck and boat in order, setting wraps on them, encouraging women to become tested for ovarian cancer. It would not only urge them to get checked but supply inquisitive individuals with information on how to go about this process. This was a strong idea on the part of Baxter, as the boat proved to be helpful for more than just fishing competitions after that point. It would soon become a vehicle that encouraged a good cause.
Bringing attention to any cause or company can prove to be a challenge but such a challenge is minimized, in my view, through trailer wraps. They are reliable, to say the least, as they have been able to raise awareness for TV shows and the like. Keep in mind that Baxter had two different vessels for the sake of ovarian cancer awareness: his truck and his boat. What this meant was that his message's reach was even greater, which is a positive that authorities such as JMR Graphics can attest to.
Just like any form of cancer, there is a tremendous amount of seriousness that should be seen when it comes to ovarian cancer. In my view, this is one condition that should not be overlooked, especially when there are so many ways to spread the word. Baxter wanted to make sure that he got his message across as easily as possible, which is what these wraps were able to do. Hopefully this will be able to educate others and encourage women to become tested as a result.
According to a report posted on AJC, Chris Baxter's wife, Virginia, was told that she had ovarian cancer following feelings of discomfort. After she was diagnosed, Virginia had to go about surgery and then chemotherapy after the fact. It goes without saying that this had an impact on the both of them but Baxter decided to educate others, whether they were male or female, on this serious condition. What surprised me, though, was the unique way in which he was able to spread the word to others.
More specifically, Baxter took it upon himself to utilize both his truck and boat in order, setting wraps on them, encouraging women to become tested for ovarian cancer. It would not only urge them to get checked but supply inquisitive individuals with information on how to go about this process. This was a strong idea on the part of Baxter, as the boat proved to be helpful for more than just fishing competitions after that point. It would soon become a vehicle that encouraged a good cause.
Bringing attention to any cause or company can prove to be a challenge but such a challenge is minimized, in my view, through trailer wraps. They are reliable, to say the least, as they have been able to raise awareness for TV shows and the like. Keep in mind that Baxter had two different vessels for the sake of ovarian cancer awareness: his truck and his boat. What this meant was that his message's reach was even greater, which is a positive that authorities such as JMR Graphics can attest to.
Just like any form of cancer, there is a tremendous amount of seriousness that should be seen when it comes to ovarian cancer. In my view, this is one condition that should not be overlooked, especially when there are so many ways to spread the word. Baxter wanted to make sure that he got his message across as easily as possible, which is what these wraps were able to do. Hopefully this will be able to educate others and encourage women to become tested as a result.
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In order to uncover more about the benefits tied to trailer wraps, get in touch with JMR Graphics.. This article, Ovarian Cancer Awareness & The Use Of Trailer Wraps is released under a creative commons attribution license.
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