How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"What marketing services play into reputation management?" Yes, there are numerous marketing services that play into reputation management of the highest level. One of the most important is content creation, which makes sense given how much of a role it plays in SEO. The higher a piece of positive content ranks, the more that it will help public perception as a whole. This is just one of the services that should be implemented.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"What marketing services play into reputation management?" Yes, there are numerous marketing services that play into reputation management of the highest level. One of the most important is content creation, which makes sense given how much of a role it plays in SEO. The higher a piece of positive content ranks, the more that it will help public perception as a whole. This is just one of the services that should be implemented.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
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Please contact fishbat if you'd like more information about reputation management.. Free reprint available from: Online Marketing Companies: The Most Important Questions About Rep Management.
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