One of the biggest social media platforms in the world is LinkedIn. Often regarded as the largest networking platform for professionals, it's easy to see why Long Island advertising agencies rely heavily on it. Among the services that LinkedIn offers is the ability to create company pages, which are used to showcase businesses. To create your own company page, and ensure that it performs, follow these do's and don'ts.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
Of course, there are a few ways that LinkedIn company pages can be mismanaged, such as an absence of certain types of content. For instance, video is among the most engaging, especially when compared to text and pictures. When a user sees a video on their LinkedIn feed, they're more likely to consume the content within. Even though content should be diverse on your company page, video may end up being the most beneficial if it's made well.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
Of course, there are a few ways that LinkedIn company pages can be mismanaged, such as an absence of certain types of content. For instance, video is among the most engaging, especially when compared to text and pictures. When a user sees a video on their LinkedIn feed, they're more likely to consume the content within. Even though content should be diverse on your company page, video may end up being the most beneficial if it's made well.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
About the Author:
Would you like more insight about social media and how it aids your bottom line? Contact fishbat for details!. Free reprint available from: Long Island Advertising: The Do's And Don'ts That Help Linkedin Company Page.
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