Search engine optimization is comprised of various factors, some more obvious than others. For example, if you perform a search in Google, Bing, or some other engine entirely, you might be given results that are known as rich snippets. Perhaps you've never heard of this term. Maybe you have heard it, but don't know the details. Whatever the case may be, here are some vital details that will help you expand your SEO mindset.
For those that are unaware, rich snippets are certain types of search engine results that provide images in addition to links and descriptions. For the sake of visualization, let's say that you search for a meatloaf recipe. On the first page, you might be greeted by numerous search results that also include thumbnails, which depict the meal in question. As you might have guessed, these are rich snippets. They are also worthwhile to SEO, as names like fishbat.com can attest.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
When it comes to the perks of rich snippets, compared to standard search engine results, there are quite a few to mention. First, they provide more information, at least from a visual standpoint. If you search for a recipe, and come up with dozens of results, how will you know which one is the best? Rich snippets, given their visual elements, provide users with insight at the onset. This is a great benefit that those in SEO will be able to highlight.
Rich snippets can improve your click-through rate, too. The more people that click a particular link, the higher its CTR will be. By proxy, this will lead more people to your site, whether the goal is to uncover new information, purchase a product, or ask a question. It's important to get as many people to your site as possible and, just as importantly, ensure that they stick around. Rich snippets go a long way in completing these endeavors.
For those that are unaware, rich snippets are certain types of search engine results that provide images in addition to links and descriptions. For the sake of visualization, let's say that you search for a meatloaf recipe. On the first page, you might be greeted by numerous search results that also include thumbnails, which depict the meal in question. As you might have guessed, these are rich snippets. They are also worthwhile to SEO, as names like fishbat.com can attest.
Along with thumbnails, rich snippets are known to feature star ratings, which are vital to gaining clicks. Did you know that the average person won't click on a result, or purchase a product, if the star rating is less than four? Even if three and a half is still considered a solid score, it may not instill faith in users to proceed further. A star rating provides even more insight, and it could be what makes or breaks a sale.
When it comes to the perks of rich snippets, compared to standard search engine results, there are quite a few to mention. First, they provide more information, at least from a visual standpoint. If you search for a recipe, and come up with dozens of results, how will you know which one is the best? Rich snippets, given their visual elements, provide users with insight at the onset. This is a great benefit that those in SEO will be able to highlight.
Rich snippets can improve your click-through rate, too. The more people that click a particular link, the higher its CTR will be. By proxy, this will lead more people to your site, whether the goal is to uncover new information, purchase a product, or ask a question. It's important to get as many people to your site as possible and, just as importantly, ensure that they stick around. Rich snippets go a long way in completing these endeavors.
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For further details about SEO, contact fishbat today!. Also published at Long Island SEO: What Are Rich Snippets?.
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