vendredi 5 septembre 2014

Why Facebook Advertising Might Be More Profitable For You

By Arees Furqan


Looking to generate more clicks through Facebook? Try creating a Facebook ad to see how many people make their way towards your website. You'd be surprised at the amount of traffic you can generate by creating one simple chart. There are a lot of people who do not realize the potential that Facebook holds when it comes to finding clients. It does take a bit of time for you to create an ad and to market it, but once you do that then you can essentially reach thousands of people.

A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.

Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.

Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.

If you do have products and services that are selling well right now on other platforms that offer advertising, you might want to consider switching over to Facebook, spending enough on each product to find that sweet spot, and start reaping the rewards of your due diligence and the profitability that this platform can provide.

This means if you spend too little, or if you are spending too much, your conversions, and your profitability, will suffer. Many people have said this for years such as those that would advertise using five dollars a day opposed to those that were using $20 a day. Those that were spending $50 a day did not have as good of conversions for specific keywords they were targeting opposed to those that were spending half as much.




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