lundi 12 janvier 2015

3 Trends, With A Long Island Island Advertising Agency, In The New Year

By Robert Sutter


With 2015 upon us, it's clear that marketing is going to be a strong cornerstone of business in general. Just about any Long Island advertising agency can agree with such a sentiment, and their practices are most likely going to shift before this year is out as well. However, one has to wonder what the biggest trends of 2015 are going to be. In order to better understand what these points are all about, here are 3 of the biggest trends to take into account.

One of the trends to look to in 2015 - and other marketing experts will agree - is the increase in engaging content. As time goes on, more and more businesses are going to throw their hats into the proverbial ring, meaning that it is that much more important for them to produce what their audiences would like. Whether it's in the form of articles or what have you does not matter. What does hold weight, though, is the fact that content has to be created in the long term.

Another one of the many changes that a Long Island advertising agency may observe, in 2015, is an increase in hashtag usage. It's something that I have observed in multiple fields, whether it's sports channels, television programs, or what have you. Hashtags are designed to spur engagement, regardless of the topic being discussed. Expect to see the prevalence of hashtags go up, which is a point that authorities along the lines of fishbat can support.

The expansion of different networks will be another marketing trend to focus on. As most of us know, the most common platforms include Facebook and Twitter; this does not mean that these are the only ones to be used during 2015. In fact, with the rise of other channels like Tsu, it's clear that marketers will have to create new content or re-purpose older content for those very websites. The act of reaching out to others has changed, which is a point that very few can overlook.

As you can see, there's plenty to keep an eye out for as we move forward through 2015. From what I have seen, this is going to be a year where we see even greater numbers of users engaged on social media and higher levels of web traffic across the Internet. However, the ways in which marketing is done will change as well. Whether this is done to small degrees or larger ones, it's important to make note of these so that marketing endeavors can change accordingly.




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