mardi 20 janvier 2015

Getting The Best From Your Interview Subject

By Ben Parker


Conducting an interview can be fun, enjoyable and a great way to meet people, however it is hard to master at first and can make the experience very different. There are so many factors that rely on whether or not an interview will go well, and a lot are factors which you cannot actually control. A lot depends on the person you are interviewing, their mood and personality, whether they enjoy talking and are chatty or are quite insular. Without some professionalism, engagement and the ability to set your subject at ease, then the interview may not go as well as suspected. I managed to find a video blog which goes over a few words of advice on how to conduct an interview.

A basic question normally helps the subject to relax. You don't have to use it in the final edit, but the most significant thing to come from this, is ease during the interview. Even if they get the question completely wrong then it means that you can all have a laugh and a joke about it, generally just creating a more relaxed atmosphere so that the interview can benefit overall. On top of this, it is important to let the subject go through their stuff a couple of times, to enable them to warm up. Then from the point of view of the camera operator it is always worth filming more than one run to ensure there is enough material to go through.

The set-up of the interview is a simple yet fundamental matter to keep in mind. It's recommended that you have someone sat next to the camera, either from your team or, ideally someone the subject knows, asking a number of questions so that the subject isn't having to deal with the pressure of looking directly at the camera. This also means that they do not need to freak out speaking to the camera, speaking to someone else is much less difficult. By doing this they are able to also imagine that they are having an informal question and answer session rather than an interview, also

By keeping answers short and in context, this enables a lot more flexibility and ease in putting it all together in regards to the final edit. In particular if you have got more than one camera rolling. When I say 'in context', I mean getting the subject to use company names instead of 'we' and perhaps even asking them to begin an answer with the question - that is if you don't want your own interviewing voice incorporated in the video - that way it is always clear what's being discussed about.

Leading an interview is not a simple task but once you get the hang of it after a couple of times it can be made really enjoyable. Personally I believe that a lot rides on the person you are interviewing and how they react and there personality.




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