Everyone knows that video is a powerful medium for marketing a business, but I still can't believe how few business owners use video. It seems like the larger brands are spending millions of dollars on video, but small businesses can't afford to even look into using video. I understand that video seems daunting, but a little research and practice will have you producing decent quality video in no time. Here are a few ideas on how to use video once you know how to make them.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Video Emails: Whether you are pitching an idea or just thanking someone for their help, put it on video. It is not everyday that people receive videos in their inbox. These messages not only get opened, but the personal touch indicates to the viewer that you care. This helps build relationships with your audience and other business owners.
This is just a taste of what video can do for you. I find that in this age of new media, everyone knows about the power of video, but I still don't see it being used as much as it should. You have not missed the boat yet. My guess is that most people don't use video because there is a perceived amount of difficulty associated with video. It is not hard once you get a workflow down. There is still plenty of opportunity to stand out with video, but everyone should jump on it before the landscape becomes saturated.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Video Emails: Whether you are pitching an idea or just thanking someone for their help, put it on video. It is not everyday that people receive videos in their inbox. These messages not only get opened, but the personal touch indicates to the viewer that you care. This helps build relationships with your audience and other business owners.
This is just a taste of what video can do for you. I find that in this age of new media, everyone knows about the power of video, but I still don't see it being used as much as it should. You have not missed the boat yet. My guess is that most people don't use video because there is a perceived amount of difficulty associated with video. It is not hard once you get a workflow down. There is still plenty of opportunity to stand out with video, but everyone should jump on it before the landscape becomes saturated.
About the Author:
Be sure to visit http://raleighresumeservice.com for help with your resume or http://gonarrowmedia.com for your video production needs.
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