Your local fishbat Long Island advertising agency can tell you that social media is an omnipresent entity. Even if you leave your home, you may find yourself connected to sites including Twitter, Facebook and Instagram. How well do you know sites like these, though? Are you sure that some pieces of information can't be better described as myths? This is where the following information about social myths comes into the picture. Understand these and you'll get more out of the networking platforms you love.
"A bigger fan base leads to bigger results." As reputable agencies along the lines of fishbat will tell you, this isn't always the case. A Facebook page could have as many as one million followers, but if they aren't properly engaged, this particular statistic will mean very little. In fact, you can get much more out of having a handful of followers that are genuinely interested in what you have to provide. Keeping your fan base engaged is paramount.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I have to be active on every social media platform." The main reason why this is a myth is some forms of social media may be more impactful for your business than others. For example, let's say that you own a restaurant; you may want to show off the various entrees you offer. In this scenario, you may want to focus less on LinkedIn for a more visual platform like Instagram. Being active on every social media platform isn't necessary for results.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
"A bigger fan base leads to bigger results." As reputable agencies along the lines of fishbat will tell you, this isn't always the case. A Facebook page could have as many as one million followers, but if they aren't properly engaged, this particular statistic will mean very little. In fact, you can get much more out of having a handful of followers that are genuinely interested in what you have to provide. Keeping your fan base engaged is paramount.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I have to be active on every social media platform." The main reason why this is a myth is some forms of social media may be more impactful for your business than others. For example, let's say that you own a restaurant; you may want to show off the various entrees you offer. In this scenario, you may want to focus less on LinkedIn for a more visual platform like Instagram. Being active on every social media platform isn't necessary for results.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
About the Author:
Please contact fishbat to learn about how social media can assist your brand.. This article, Social Media Myths Debunked By A Long Island Advertising Agency is available for free reprint.
Aucun commentaire:
Enregistrer un commentaire