Are you getting the most that you can out of LinkedIn from a business standpoint? If not, you should know that there are numerous advertising options, provided you're willing to invest in them. There's no denying the fact that this professional social media platform matters, but many people don't know that it can actually grow your business. Here are 3 paid ad options on LinkedIn that you might want to use for Long Island advertising.
Display Ads - The most common paid advertising option on LinkedIn is display advertising. These are images or banners that pop up at the side of the screen when you're on the aforementioned social media platform. These are designed to generate attention and clicks, usually toward the business owner's website. Companies such as fishbat will tell you that this is a solid option, especially for those that are looking to increase awareness.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Lead generation on LinkedIn can be done through a variety of methods, but InMail is among the most effective. For those that don't know, InMail is a paid messaging option that those with premium accounts have access to. Not only can these be used to message users, but they are great for targeting those that fall into specific demographics. When it comes to generating leads, this option shouldn't be overlooked.
For those that have been on LinkedIn for quite some time, it's possible that you haven't gotten the most out of it. This is especially true if you're an entrepreneur or business owner, which is why it may be in your best interest to focus on social media. LinkedIn can provide a substantial boost to your marketing, especially with the options for paid promotion discussed here. By taking advantage of the options in question, you'll be able to grow your business that much more.
Display Ads - The most common paid advertising option on LinkedIn is display advertising. These are images or banners that pop up at the side of the screen when you're on the aforementioned social media platform. These are designed to generate attention and clicks, usually toward the business owner's website. Companies such as fishbat will tell you that this is a solid option, especially for those that are looking to increase awareness.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Lead generation on LinkedIn can be done through a variety of methods, but InMail is among the most effective. For those that don't know, InMail is a paid messaging option that those with premium accounts have access to. Not only can these be used to message users, but they are great for targeting those that fall into specific demographics. When it comes to generating leads, this option shouldn't be overlooked.
For those that have been on LinkedIn for quite some time, it's possible that you haven't gotten the most out of it. This is especially true if you're an entrepreneur or business owner, which is why it may be in your best interest to focus on social media. LinkedIn can provide a substantial boost to your marketing, especially with the options for paid promotion discussed here. By taking advantage of the options in question, you'll be able to grow your business that much more.
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For more information regarding LinkedIn and social media in general, contact fishbat now.. Check here for free reprint license: Long Island Advertising: 3 Examples Of Paid Promotion On Linkedin.
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