mardi 19 novembre 2013

Helpful Search Engine Optimization Tips And Tricks

By Stavros Georgiadis


Perhaps the best strategy in Internet marketing is well-executed search engine optimization. You can have the most attractive and informative web site out there, but it does you absolutely no good if nobody can find it. This article is full of helpful SEO tips you should use.

To get better rankings with the search engines, populate your "metatag" area with a variety of keywords. Even better, include misspellings of your keywords. The content of your meta tags is what helps the search engine categorize your website and determine how to describe your link to searchers. While you should include topical keywords in these meta tags, you can also consider including misspellings, like "ipone" if your content is about an iPhone.

When selecting your domain name you need to ensure that it includes your main keywords or phrase. You want people to be able to find your site easily. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

Getting your PageRank up requires getting, and keeping, visitors. Some evidence shows that people spending more time on your site is better. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. When customers can chat, discuss, and interact with each other on your site, they are more likely to stay longer.

Add meta descriptions to each page on your site to improve your search engine placement. Doing this will help your rank with search engines because they will use the tags to see and show what your website is about. Your meta descriptions should pack a punch. Having meta tags set up will bring people to your website, even if you are not that high in the search engine rankings yet.

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. The feeds will actually list different details about services and products, like images, as well as prices and descriptions. Send these to search engines, as well as sites that compare prices. Customers can use a feed reader to subscribe to them directly, too.

A key to search engine optimization is to include a site map. This will make it easier for spiders to crawl on your site. You might need more site maps, if you have a big website. A good rule to go by is to show only 100 links maximum on any given site map.

Blogging on your own website will increase traffic because it will be more visible to search engines. The amount of visitors finding you site will be on the rise.

Websites that are properly optimized for search engine results rarely employ image links. Image links only will refer back to the direct link or host of that image file.

Search engines are always modifying their algorithms, so you need to remember that the SEO tips that work today may not be as successful tomorrow. Consequently, you need to stay on top of current news in the SEO world to make sure your techniques are up-to-date and your page rankings don't slip.




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