lundi 11 novembre 2013

Is Facebook Marketing Going To Enhance Your Business?

By Stavros Georgiadis


In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you want to get the most out of your marketing efforts, you'll need to read up on Facebook marketing.

Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. It's also possible to link Twitter to Facebook so that all your tweets display there too.

Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Don't forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respect and reward your audience as much as you can. This leads to engagement of your customers who can then spread the word to others.

Consider creating a Facebook group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.

Respond to any comments in your inbox or on your wall. If someone takes the time to contact you, it is important that you talk to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you're running.

The goal of Facebook marketing is to increase your overall profits. So set a monthly goal for a particular amount of products sold. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you're not gleaning business, your strategy needs readjusting.

Never share updates that don't relate to your field. Take care when posting about current events so as not to bore or offend any followers. Your personal account should be used if you have personal things you want to talk with people about.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Having potential customers sign up and provide you with contact information means you'll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

With your new understanding of Facebook marketing, it will be possible to conduct sufficient research to conduct a winning campaign. Remember these tips as you go forward. Use them to create strategies which are destined for great success.




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