Being a well known online entity probably comes under the list of 'difficult things to achieve'. Is it possible to show off content without grating on the online sphere and do I really need to follow thousands of people I couldn't care less about? Maybe you don't, but using online platforms like Twitter is practically crucial. Don't bother needlessly following users who don't care about what you're tweeting, carefully select your audience. It's pointless having such a huge following if none of them are paying attention, so ensure you're following worthwhile people.
So how do you promote your content in an effective way? I researched this and came across a video production company who had created a video blog giving advice on the subject matter. There are a variety of things that can be done to advertise yourself and the company. It is important to have a large group of followers, people who have a genuine interest in what you do, care about what you do, and are happy to advocate what you do and your skills. In the case of Twitter this would be through retweets, quoting tweets, favouriting tweets and also simply responding to your tweets. However, before any of this has the potential to happen it is important to get your initial followers, this can be done by allowing the site to access your contact list, letting friends, family and business contacts that you are now on Twitter. Having these people who know you and what the company are about will allow you to dive straight into conversations to begin getting the company's personality across. So new clients and followers are able to get a feel of what you are about.
It is also important to have influencers, these are people who are viewed in the industry you work in as trustworthy experts, people have high credibility, and a large group of followers. Ideally, these experts would be willing to tweet and promote your video content. If you are unsure of how to find influencers, try 'FollowerWonk' this is a site that allows you to discover people based on their bio information and key words, not only this but the site shows you their authority score. It is important that you do not make the mistake of spamming these people, you want them to help you, so it is important to be tactical in how you can get them to notice you. This can be done by responding to their tweets, and you can either give feedback to or contribute to what they have said. If this goes well this could open up a conversation, leading to them potentially following or retweeting you. However, if neither of these things happen it is not the end of the world because by responding to you, your twitter page is mentioned on their newsfeed, therefore also promoting you.
Another useful tool that Twitter has that can be used to promote your content is hashtags, these effectively highlight a particular keyword and create it as a link, showing you everyone else who has used that keyword and in what context. Therefore, when tweeting selected relevant keywords and be sure to hashtag them. The most popular and spoken about topics of conversation at the time are known as trends, and hashtags are still used as a way of collating the information. This is important because it means that if you can tweet according to the trending topic then it makes your tweet and therefore content available and known to those keeping an eye on that trending topic. It is important to keep what you are tweeting relevant and useful when promoting your content, because you do not want it to appear as advertising.
Use Twitter and other social networking as a marketing tool, your business will be seriously impacted. They are an easy communicative sphere between you, your customers, clients and even other businesses. It is key for businesses to jump on the online platform. So jump on, grab a microphone and sell your business ideas.
So how do you promote your content in an effective way? I researched this and came across a video production company who had created a video blog giving advice on the subject matter. There are a variety of things that can be done to advertise yourself and the company. It is important to have a large group of followers, people who have a genuine interest in what you do, care about what you do, and are happy to advocate what you do and your skills. In the case of Twitter this would be through retweets, quoting tweets, favouriting tweets and also simply responding to your tweets. However, before any of this has the potential to happen it is important to get your initial followers, this can be done by allowing the site to access your contact list, letting friends, family and business contacts that you are now on Twitter. Having these people who know you and what the company are about will allow you to dive straight into conversations to begin getting the company's personality across. So new clients and followers are able to get a feel of what you are about.
It is also important to have influencers, these are people who are viewed in the industry you work in as trustworthy experts, people have high credibility, and a large group of followers. Ideally, these experts would be willing to tweet and promote your video content. If you are unsure of how to find influencers, try 'FollowerWonk' this is a site that allows you to discover people based on their bio information and key words, not only this but the site shows you their authority score. It is important that you do not make the mistake of spamming these people, you want them to help you, so it is important to be tactical in how you can get them to notice you. This can be done by responding to their tweets, and you can either give feedback to or contribute to what they have said. If this goes well this could open up a conversation, leading to them potentially following or retweeting you. However, if neither of these things happen it is not the end of the world because by responding to you, your twitter page is mentioned on their newsfeed, therefore also promoting you.
Another useful tool that Twitter has that can be used to promote your content is hashtags, these effectively highlight a particular keyword and create it as a link, showing you everyone else who has used that keyword and in what context. Therefore, when tweeting selected relevant keywords and be sure to hashtag them. The most popular and spoken about topics of conversation at the time are known as trends, and hashtags are still used as a way of collating the information. This is important because it means that if you can tweet according to the trending topic then it makes your tweet and therefore content available and known to those keeping an eye on that trending topic. It is important to keep what you are tweeting relevant and useful when promoting your content, because you do not want it to appear as advertising.
Use Twitter and other social networking as a marketing tool, your business will be seriously impacted. They are an easy communicative sphere between you, your customers, clients and even other businesses. It is key for businesses to jump on the online platform. So jump on, grab a microphone and sell your business ideas.
About the Author:
Looking for more tips and advice onTwitter Videos: How to promote your content then be sure to watch the video. It was created by Lambda Films, a video production Norwich company, who create lots of video blogs aimed at giving advice on a variety of topics.
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