The Ottawa-based Shopify is one of the biggest ecommerce platforms in the world. It can be used to sell a variety of products, ranging from clothes to beauty products, and the fact that it's used by small and large businesses alike can't be denied. For those that are new to this service, it may be tough to generate traffic. Believe it or not, this may come down to a lack of search engine optimization. To bolster your Shopify store, follow these Long Island SEO do's and don'ts.
DO carry out keyword research ahead of time. One of the most important Long Island SEO practices is keyword research. Look at your Shopify store and see what's being sold. What are the items that will be sold the most? What do you want to focus on so that more will be sold? These keywords should be prevalent in your content, though not too much to the point where it comes across as spammy. Companies like fishbat will say the same.
DON'T forgo consistent content creation. One of the many factors that influence SEO is content creation, particularly when it's done over the course of time. If you allow content to be paused, not only does it hurt rankings but it provides your target audience with less material to consume. It's important to keep a steady flow. To make this easier on yourself, create a schedule and adhere to it.
DO incorporate reviews that previous customers left. While this can have a noticeable SEO benefit, it goes a long way in terms of building trust. When your customers leave product reviews, it's in your best interest to incorporate them into your Shopify store. The main reason for this is that it will influence people to make purchases that they may not have made otherwise. Keep this in mind if you're struggling with taking your online store to the next level.
DON'T let Shopify's additional features go overlooked. For those that don't know, Shopify has built-in features that can benefit users from an SEO perspective. This platform gives you the ability to edit your tags, meta descriptions, and URLs. While this may not seem like much at first, you should know that they can be changed so that search engines read them better. As a result, your store and its various product pages will see greater visibility.
DO carry out keyword research ahead of time. One of the most important Long Island SEO practices is keyword research. Look at your Shopify store and see what's being sold. What are the items that will be sold the most? What do you want to focus on so that more will be sold? These keywords should be prevalent in your content, though not too much to the point where it comes across as spammy. Companies like fishbat will say the same.
DON'T forgo consistent content creation. One of the many factors that influence SEO is content creation, particularly when it's done over the course of time. If you allow content to be paused, not only does it hurt rankings but it provides your target audience with less material to consume. It's important to keep a steady flow. To make this easier on yourself, create a schedule and adhere to it.
DO incorporate reviews that previous customers left. While this can have a noticeable SEO benefit, it goes a long way in terms of building trust. When your customers leave product reviews, it's in your best interest to incorporate them into your Shopify store. The main reason for this is that it will influence people to make purchases that they may not have made otherwise. Keep this in mind if you're struggling with taking your online store to the next level.
DON'T let Shopify's additional features go overlooked. For those that don't know, Shopify has built-in features that can benefit users from an SEO perspective. This platform gives you the ability to edit your tags, meta descriptions, and URLs. While this may not seem like much at first, you should know that they can be changed so that search engines read them better. As a result, your store and its various product pages will see greater visibility.
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For further details regarding SEO in general, contact fishbat now.. Free reprint available from: Long Island SEO: The Do's And Don'ts To Bolster Your Shopify Store.
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