Seen as an extension of radio, podcasts have become quite popular over the past few years. Whether you're interested in sports, technology, or some other topic entirely, it's easy to see that there are shows that cater to various interests. With that said, it's important to understand how a podcast should be run. For those that are looking to get into this very field, here are some of the most important do's & don'ts that online marketing companies can provide.
DO build an idea for your podcast to revolve around. Online marketing companies across the board will agree that the best podcasts have solid ideas that they work around. For example, you may want to focus on technology if you want to discuss computer, video games, and other such topics. Fortunately, technology has such a great audience that attracting listeners will be a nonissue. This is just one of many pointers offered by names such as fishbat.com.
DON'T ignore your audience and what they're looking for. When someone tunes into your podcast, chances are that they will do so to consume specific content. If you're running a tech-heavy show, for example, you're not going to want to get into topics like food or travel too much, since they don't relate to the show itself. They may also turn away listeners that can get their content elsewhere. Knowing your audience will make your show more successful.
DO consider the costs that you'll have to cover. When it comes to costs, these will vary depending on how far you wish to go with your podcast. If you want this to be a consistent endeavor, even to the point where it could be a career, it should come as no surprise that you'll have to spend more. Everything from microphones and speakers to recording software must be accounted for. If you can get away with spending less, or perhaps nothing at all, take advantage of the opportunity.
DON'T forget to be consistent. One of the worst enemies of any podcast is extended time off. While it's normal for a show to take a week or two off, anything longer than that can result in decreased listenership. Furthermore, if you're focused on building your SEO, a lack of content can hurt your rankings. In order to make your podcast as successful as possible, a consistent output of content is recommended.
DO build an idea for your podcast to revolve around. Online marketing companies across the board will agree that the best podcasts have solid ideas that they work around. For example, you may want to focus on technology if you want to discuss computer, video games, and other such topics. Fortunately, technology has such a great audience that attracting listeners will be a nonissue. This is just one of many pointers offered by names such as fishbat.com.
DON'T ignore your audience and what they're looking for. When someone tunes into your podcast, chances are that they will do so to consume specific content. If you're running a tech-heavy show, for example, you're not going to want to get into topics like food or travel too much, since they don't relate to the show itself. They may also turn away listeners that can get their content elsewhere. Knowing your audience will make your show more successful.
DO consider the costs that you'll have to cover. When it comes to costs, these will vary depending on how far you wish to go with your podcast. If you want this to be a consistent endeavor, even to the point where it could be a career, it should come as no surprise that you'll have to spend more. Everything from microphones and speakers to recording software must be accounted for. If you can get away with spending less, or perhaps nothing at all, take advantage of the opportunity.
DON'T forget to be consistent. One of the worst enemies of any podcast is extended time off. While it's normal for a show to take a week or two off, anything longer than that can result in decreased listenership. Furthermore, if you're focused on building your SEO, a lack of content can hurt your rankings. In order to make your podcast as successful as possible, a consistent output of content is recommended.
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