Shaklee business owners: It's time to step up your game and learn what it REALLY takes to become a top 2% producer Are you dedicated to climbing to the top of your comp. plan?
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
After you get a satisfactory result from a single marketing tactic, it's time to add another. There are many places to generate Shaklee leads, such as Facebook, Youtube, Google and paid advertising channels.
Begin with a single source of traffic, then diversity by adding other sources of website visitors. If one traffic source declines, you have others to generate leads for your business.
Each traffic source will behave differently. Some traffic sources will yield a lot of sales. Other traffic sources will yield less results. Strengthen your ability to sponsor people into Shaklee regardless the traffic source that drove the prospect to your website.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Having a diverse portfolio of traffic reduces risk. Build diversity, but only after you have ONE traffic source flowing. Otherwise you are bound to get overwhelmed as you build your Shaklee venture.
- Market Like A Real Business
Learn to market like a real business. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
DVDs that pitch your company, replicated websites and webinars are not a comprehensive marketing strategy. A lot of these things feel like they make a difference, but most of these tools do not do much for you. Real marketing has several ingredients:
Target Market: Who is the ideal prospect for your Shaklee business? Entrepreneurs? Or people desperate for money? Focus on frustrated network marketers who seek solutions to their business problems. These people understand the business model and won't ask silly questions such as, Is this a pyramid? They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Strategically: Thousands of people are promoting Shaklee. What do you have to offer that's different from everyone else? Define the value you bring to the table that's different form everyone else.
Promotion Strategy: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up Tactics: Put a strategy in place to follow up with your leads. Use both live phone calls and automated emails to handle follow up.
- Transform Into A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
Build your credibility by teaching. Create instructional content and post it on your blog, on Facebook and elsewhere. Creating a list is the second tactic. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. You can build up a large base of followers and grow a big Shaklee business. Followers are people who watch each of your videos, and read your blog posts as you publish them. They are the people most likely to buy when you promote something. The fourth tactic of a magnetic sponsor in Shaklee is to build trust. You must keep it real. Always be authentic. Avoid hype. market every day with valuable content. Do not be infrequent in your communications. When you are a magnetic sponsor, prospects will approach you to join your Shaklee business.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
After you get a satisfactory result from a single marketing tactic, it's time to add another. There are many places to generate Shaklee leads, such as Facebook, Youtube, Google and paid advertising channels.
Begin with a single source of traffic, then diversity by adding other sources of website visitors. If one traffic source declines, you have others to generate leads for your business.
Each traffic source will behave differently. Some traffic sources will yield a lot of sales. Other traffic sources will yield less results. Strengthen your ability to sponsor people into Shaklee regardless the traffic source that drove the prospect to your website.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Having a diverse portfolio of traffic reduces risk. Build diversity, but only after you have ONE traffic source flowing. Otherwise you are bound to get overwhelmed as you build your Shaklee venture.
- Market Like A Real Business
Learn to market like a real business. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
DVDs that pitch your company, replicated websites and webinars are not a comprehensive marketing strategy. A lot of these things feel like they make a difference, but most of these tools do not do much for you. Real marketing has several ingredients:
Target Market: Who is the ideal prospect for your Shaklee business? Entrepreneurs? Or people desperate for money? Focus on frustrated network marketers who seek solutions to their business problems. These people understand the business model and won't ask silly questions such as, Is this a pyramid? They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Strategically: Thousands of people are promoting Shaklee. What do you have to offer that's different from everyone else? Define the value you bring to the table that's different form everyone else.
Promotion Strategy: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up Tactics: Put a strategy in place to follow up with your leads. Use both live phone calls and automated emails to handle follow up.
- Transform Into A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
Build your credibility by teaching. Create instructional content and post it on your blog, on Facebook and elsewhere. Creating a list is the second tactic. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. You can build up a large base of followers and grow a big Shaklee business. Followers are people who watch each of your videos, and read your blog posts as you publish them. They are the people most likely to buy when you promote something. The fourth tactic of a magnetic sponsor in Shaklee is to build trust. You must keep it real. Always be authentic. Avoid hype. market every day with valuable content. Do not be infrequent in your communications. When you are a magnetic sponsor, prospects will approach you to join your Shaklee business.
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Shaklee.
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